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Self Improvement Products
Web Copywriting - If You Sell Self-Improvement Products, Tell Your Story
Telling your personal story can be good if you're selling self-improvement products. By telling your story, your readers can relate to you more.
Often, those who create self-improvement products tend to be seen as someone superior or as a "guru." It can be hard to relate to someone like that, and they may even be intimidating. Telling your story can be a way to solve this problem.
What kind of story should you write? A "rags to riches" story can be effective.
If you're selling a weight-loss product, you can tell your reader that you used to be grossly overweight. You tried just about everything to lose weight and was unsuccessful. And you were frustrated at the results. Then one day, you finally figured out the solution and lost a tremendous amount of weight.
Or if you're selling a product on how to make money, you could talk about how you used to be poor when you started out. You worked long hours and slaved away working at McDonald's. You studied every money making book under the sun. After a lot of trial and error, you finally figured out what works and became rich.
By telling your story, you seem more "human" and have flaws like everyone else. It also inspires your prospects to achieve the success that you achieved. Your prospects will have better rapport with you because your story shows them that you went through what they may be going through now. You also show that you understand their problems and have the solution.
Want more web copywriting and Internet marketing tips?
Get your FREE 31-page report along with a FREE newsletter subscription to The Web Copy Letter at http://www.francislui.com/. Visit his site now by clicking on the link.
Francis Lui is a web copywriter with web technical skills. Article Source: ArticlesBase.com
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an interresting thought....................?
are self improvement products, such as acne products like proactive, or weight loss products like hydroxycut really made to solve your problem?
think about it, if proactiv was really some miracle product that gave you perfect skin, then you would buy it use it, then never buy it again, so then they lose a valuable customer. they dont want that. eventually everyone woul have perfect skin, noone would buy, they would go out of business.
if hydroxycut really made you lose weight, then you would get fit and not buy it anymore, once again you are a valuable customer lost, they dont wan that.
it seems lik all these products are designed to cause slight improvement to earn your trust and business, then keep you wanting more, and if you stop buying, your problem (acne, fat, hairloss) will come right back.
anyone have a rebuttle?
anyone agree?
Get the answers
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anyone ahve an opinion on this?
are self improvement products, such as acne products like proactive, or weight loss products like hydroxycut really made to solve your problem?
think about it, if proactiv was really some miracle product that gave you perfect skin, then you would buy it use it, then never buy it again, so then they lose a valuable customer. they dont want that. eventually everyone woul have perfect skin, noone would buy, they would go out of business.
if hydroxycut really made you lose weight, then you would get fit and not buy it anymore, once again you are a valuable customer lost, they dont wan that.
it seems lik all these products are designed to cause slight improvement to earn your trust and business, then keep you wanting more, and if you stop buying, your problem (acne, fat, hairloss) will come right back.
anyone have a rebuttle?
anyone agree?
Get the answers
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Is a job that asks for a $50 deposit for "training materials" probably a scam?
I answered this ad in the Chicago Sun-Times Help Wanted section friday: "General Asst. Managers Up To $15/Hr. No Exp Nec. Must be 18 or older to start". I called the phone # they gave; I didn't post it here because I don't know if Yahoo! Answers has rules against posting phone numbers. The first thing that struck me as odd was that they answered the phone with "hello", instead of "such & such business, how can I help you" or something like that. Then they said the job has something to do with self-improvement products and setting up seminars, and that I'd be paid up to $15 an hour during training. The lady said to bring to the interview: a resume, references, 2 forms of I.D. (all standard), but then said that if I get approved after the interview, they need a $50 deposit for "training materials". She said the company is called MP Enterprises which I couldn't find anything on the internet about, something about O.Y.M.U. which I think she said was what the seminars would be about. Couldn't find anything about that either, nor could I find anything by Googling the phone number. I also tried calling the # today (saturday) to see if they have an answering machine and they don't; it just kept ringing and ringing, also not a sign of it being a legitimate business. I have an appointment for Monday at Noon for the interview. I want to believe it is legit because it sounds like an interesting job and good pay and I really need the money right now (collecting unemployment and have a car payment and rent), but it doesn't sound like it is legit. What would you do? Would you go to the interview and see what it's all about? Or not even bother to show up?
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